The fashion company is combining its brand and go to market marketing teams into one department, to be led by Vincent Jeanniard, Head of Global Marketing, assisted by Rob McIntosh as Chief Brand Officer.
Amazon Fashion in the UK has released its summer trends report and it shows that Sunday is the most popular day of the week to shop for fashion. It also said analogue watches are popular, as are skinny and mum jeans.
A majority of retail executives are optimistic about the 5-year outlook for the US fashion industry, however, the percentage has fallen from 92.3 per cent in 2016 to 71 per cent in 2017, as per a recent study.
The first British location for the H&M-owned store is set to open its doors on the 18 August. The opening is the beginning of Weekday's British expansion, with another store planned for autumn/ winter 2017.