'Bleu de Chanel' channels strength and elegance in new Parfum-strength fragrance

Chanel has unveiled a new interpretation of its emblematic male fragrance, "Bleu de Chanel," with a Parfum-strength iteration.

After 2010's "Bleu De Chanel Eau de Toilette" and 2014's "Bleu de Chanel Eau de Parfum" -- both created by Jacques Polge -- the French luxury band adds a Parfum-strength version to the "Bleu de Chanel" collection. The new fragrance is created by perfumer Olivier Polge in partnership with the Chanel laboratory for the creation and development of perfumes.

While this new scent maintains its predecessors' signature core, the Parfum version rests the balance, playing on contrasts between strength and sophistication. This is channeled via New Caledonian sandalwood, combined with cedar and citrus notes.

"The difficulty was trying to set the right tone to convey what a ‘Parfum for men' could be," Olivier Polge said in a statement. "We had to avoid simply repeating what had already been done. Intensity and refinement can be expressed without throwing an olfactory punch. That is why I wanted to give more space to the sandalwood, to let it fuse with the cedar and fresh top notes," the fragrance creator concludes.

"Bleu de Chanel Parfum" comes in 50ml (€91) and 100ml (€128) formats.