3INA launches online in India with Myntra

By

Isabelle Crossley

Published
May 9, 2018

The global cruelty free makeup brand 3INA, pronounced “Mina”, has launched online in India and now retails exclusively through the fashion and beauty e-commerce portal Myntra.

3INA has launched on Myntra, marking its first entry into India. The brand now retails a wide selection of its products on Myntra including foundations, lipsticks, nail polishes, mascaras, eye pencils, blushes, and eyeshadows.

Products are priced at around 400 to 1,400 rupees and many products are currently eligible for 20 percent off as part of a promotional offer. There are a total of 250 products now on sale on Myntra and the exclusive partnership is set to last for a month. This suggests that the brand could be launching on other online platforms soon.

In the country’s swiftly expanding beauty market, 3INA’s USP is its cruelty and paraben-free status. As the trend for chemical-free beauty products in India goes from strength to strength, this could spell success for the brand.

3INA was created by Pablo Rivera and Mark Eve and the brand’s products are all cruelty and paraben free.

Made in Europe, 3INA’s makeup has as strong focus on bright colours and the brand is known for its diverse models.