Beauties on the beach for Miu Miu's latest eyewear ad campaign

'Me, You and Miu Miu' is the title of the latest ad campaign for the launch of the new eyewear line from Prada's younger but still high-end label, featuring a video that is a poetic celebration of feminine friendship and sunny beach holidays.

Directed by British photographer Victoria Hely-Hutchinson, the video is all about the joys of summer and the label's retro-inspired Scenique sun lenses. Emma Greenwell and Millie Brady star as two friends enjoying the azure waters and stunning scenery of the Costiera Amalfitana, the Mediterranean coast south of Naples.

The video is a hymn to carefree fun, featuring a boat trip and summer frolics for the Miu Miu-clad models, wearing sandals from the label's latest collection.

The new campaign marks a move away from last summer's Scenqiue focus, which was all abotu the star power of Kaia Gerber. This time the product is the star.

Additional reporting by Sandra Halliday