Bite Beauty launches e-commerce

By

Jennifer Braun

Published
Apr 26, 2018

Canadian cosmetics company Bite Beauty is diving into e-commerce with the launch of a new shopping experience on Bitebeauty.com.

 
The brand, known for its lip products made with natural and organic ingredients, will ship throughout the United States and Canada.
 
The new e-commerce enabled website will offer all of Bite Beauty’s shades in one place, as well as exclusive sets and limited edition offers, Astrology by Bite limited monthly releases and re-stocks, and more.

To date, the brand has been exclusively available at Sephora and through Bite Lip Labs - Bite's brick-and-mortar stores - where people can create their own lipsticks. The company currently operates three lip labs including one in New York (the brand’s flagship), one in Toronto, and one in San Francisco.
 
Bite Beauty was founded by Susanne Langmuir in 2011 and launched in 2012. It was later acquired in 2014 by LVMH's Kendo, which equally owns brands like Kat Von D Beauty, Marc Jacobs Beauty, Olehenriksen and Fenty Beauty by Rihanna.