Ellesse to welcome new brand director

By

Barbara Santamaria

Published
Sep 3, 2018

Pentland Brands has hired an experienced marketing expert to lead its Italian sportswear brand Ellesse.

The group, which also owns Speedo, Mitre and Canterbury, said Simon Breckon has extensive experience in building brands with strong emotional connections to consumers. He has previously worked for PepsiCo, Bacardi and Gillette.

“Simon is an accomplished brand leader with a deep understanding of how to make brands matter to consumers. His appointment comes at a particularly exciting time for Ellesse, as the brand experiences unprecedented levels of growth and continues its expansion into key strategic markets in North America and Greater China,” said Richard Newcombe, global president of Pentland’s Footwear Division.

Founded in the late 50’s, Ellesse was one of the world’s first athleisure brands. It was created by Leonardo Servadio, who had a dream of creating stylish sportswear for sophisticated people.

“I’m delighted to be joining the Ellesse team at this key juncture in the brand’s history. It’s a truly iconic brand with an unrivalled past that transcends sport and lifestyle,” commented Breckon.

He will join the brand on 10 September.