Eos Products launches first cross-category collection

By

Cassidy Mantor

Published
Mar 19, 2018

Eos Products has launched its first cross-category collection. Eos Aqua is a six-piece skincare and lip care collection using ingredients and textural packaging influenced by water and marine botanicals.

The collection is made for all skin types and skin tones. It is comprised of six products: a hydrating skin prep, a lotion, a clay mask, an exfoliating lip scrub, a hydrating lip mask and a lip gloss.

Describing the collection's concept, Eos Products Vice President of Marketing, Nancy Chan, stated in a release, "With Aqua, we are bringing a complete sensorial experience to the mass skincare market."

The collection is the first of a new concept of cross-category collections that will tie in Eos's lip balms, creme and body lotions and face masks. Aqua uses sea kelp and Irish moss, which are purported  to be particularly hydrating, and its presentation and packaging draw inspiration from the sea.

Eos Products Executive Vice President of Research & Development Dr. Mike Wong said, "We invest heavily in every element of our products – from the shape and feel of the product packaging to the... ingredients."

Eos Aqua ranges in price from $10 to $20. The line is free of parabens, phthalates, mineral oil, petrolatum, and formaldehyde. The products are dermatologist-tested, gluten-free and not tested on animals.

Eos Aqua debuts exclusively online through Eos' e-commerce site.