Facebook to feature ads on Messenger

Facebook has announced on Tuesday that it will feature advertisements on the home page of its instant messaging app Messenger, yet another way for the US internet giant to grow its advertising revenue.

Examples of adverts on Facebook's Messenger - Facebook

After "promising" tests in Australia and Thailand, "advertising on Messenger is going global," wrote the US group in a press release, emphasising how 1.2 billion people are using Messenger on a regular basis.

The decision reflects Facebook's constant efforts to grow its market share in the digital advertising marketplace, which is a crucial element in its revenue stream.

Facebook's social network, which recently claimed to have reached 2 billion monthly users, is close to saturation, with little more room for organic growth, hence the decision to let advertisers in on Messenger.

Translated by Nicola Mira

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