Facebook to feature ads on Messenger
After "promising" tests in Australia and Thailand, "advertising on Messenger is going global," wrote the US group in a press release, emphasising how 1.2 billion people are using Messenger on a regular basis.
The decision reflects Facebook's constant efforts to grow its market share in the digital advertising marketplace, which is a crucial element in its revenue stream.
Facebook's social network, which recently claimed to have reached 2 billion monthly users, is close to saturation, with little more room for organic growth, hence the decision to let advertisers in on Messenger.
Translated by Nicola Mira
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