Farah launches 'Sport' line

By

Christel Divert

Translated by
Benjamin Fitzgerald

Published
Sep 10, 2018

Farah is taking its first steps into sportswear. The American men's fashion brand, owned by Perry Ellis group, has unveiled its Sport line for autumn/winter 2018-2019.

Marking the release, a dozen pieces have been developed including polos and t-shirts made in anti-bacterial and humidity absorbant fabric, anti-UV shirts and polos, and lightweight, breathable jackets and tops. The offering also includes clean, streamline jackets and jogging pants, as well as logo t-shirts.

In the French market, the Sport line will be distributed by the brand's distributor Linksury.

"The line corresponds well with the today's trends, where the sports look is very present. Here, the products allow you to go the gym or have a relaxed, daily look without looking neglected, due to the muted colours and good-fitting cuts," said Nordine Yousfi, Linksury's co-director.