ISPO Shanghai broadens appeal by combining with Sports Tech Asia sourcing show

By

Olivier Guyot

Translated by
Nicola Mira

Published
Dec 13, 2016

The ISPO Shanghai trade show will now both showcase leading sports brands and retailers and offer its visitors the opportunity of taking an in-depth look at sport equipment and apparel manufacturers.

ISPO organiser Messe München has joined forces with Adsale Exhibition Services, the organiser of Shanghaitex, to launch the Sports Tech Asia show. The two events will be held at the same time, on the occasion of ISPO 's summer session, from July 6-8 2017. 

Sports Tech Asia will be held at Shanghai's New International Expo Centre (SNIEC), the same venue as ISPO's. Within it, an area of approximately 2,000 m2 will be dedicated to "highly innovative machines and technology for sport equipment manufacturing," the organisers have indicated in a press release.

ISPO Shanghai was first held in 2015, and its 2016 edition featured 470 exhibitors and over 14,500 visitors. The addition of Sports Tech Asia will undoubtedly broaden its appeal.