Irina Shayk is the face of the latest Blumarine ad campaign

Following on the heels of Sara Sampaio, who was the face of S/S 17, the sublime Irina Shayk has been chosen to strike a pose for Blumarine's new collection. This young mother, who previously worked for Victoria's Secret, was photographed by Luigi & Iango.

The stunning brunette with emerald eyes, who has been photographed for Intimissimi and L'Oréal Paris (for whom she is an international ambassador), is the face of the Blumarine F/W 17 ad campaign. The Italian fashion label, which is celebrating its 40th birthday this year, entrusted photographers Luigi & Iango with the visuals.

Shot a short distance from New York, the campaign celebrates the spirit and aesthetic of the fashion brand and puts the emphasis on the sensuality and romanticism of the F/W 17 collection, which explains why Shayk was chosen as its face. 

More chic and sensual than ever, the Russian model oozes self-confidence, at ease with her femininity, her seductive side and her voluptuous curves. All this is highlighted by the sexy dresses that she wears for the campaign.

Her appearance at the Cannes Film Festival in May showed that she is still one of the most famous and sought-after models in the industry. In addition to her L'Oréal Paris contract, she can still be seen on fashion magazine covers around the world and has recently worked for Missoni, Bally, Givenchy, Alberta Ferretti and Replay.