Kenzo unveils ad campaign for AW 17-18 collection designed by Carol Lim and Humberto Leon

By

Edoardo Meliado

Translated by
Nicola Mira

Published
Jul 26, 2017

Kenzo's advertising campaign for the men's and women's Autumn-Winter 2017-18 collection, designed by Creative Directors Carol Lim and Humberto Leon, will feature pictures by photographer Casper Sejersen, taken from the film 'Cabiria, Charity, Chastity' by actress and director Natasha Lyonne. The film will première on kenzo.com/chastity in September 2017, with Maya Rudolph starring as the protagonist, Chastity.

Through Natasha Lyonne's surrealist eye, Chastity learns to reconcile herself with her Vaudevillian past, experiencing the eloquence of incoherence. The film is about illusion in the surreal world - a world that is unjust and often unfathomable - discovering its meaning and preserving some sort of hope for it, as Chastity finds an uncompromising way of understanding that reality is a form of absurdity. 

'Cabiria, Charity, Chastity' is the fifth film produced by Kenzo under the creative direction of Carol Lim and Humberto Leon, each with different actors and directors. Previously, the fashion label worked with Gregg Araki, Sean Baker, Carrie Brownstein and Kahlil Joseph, earning two nominations for the Tribeca X Prize at the Tribeca Film Festival. 

Natasha Lyonne, Fred Armisen, Greta Lee, James Ransone, Matt Lucas, Macaulay Culkin, Waris Ahluwalia and Leslie Odom Jr all star in this year's film.

Kenzo was founded in 1970 and is owned by French luxury giant LVMH. The fashion label has 406 employees and operates 110 stores in 28 countries worldwide.