L’Occitane celebrates Brazil

By

Sarah Ahssen

Published
May 5, 2014

Il y a un an, L’Occitane lançait « L'Occitane au Brésil », une ligne exclusivement disponible au Brésil conçue à partir d'ingrédients du A year ago, L’Occitane launched “L’Occitane au Brésil,” a new line exclusively available in Brazil and designed using local ingredients. Just in time for the FIFA World Cup opening in June in Brazil, “L’Occitane au Brésil” will make its debut in Europe and the rest of the world with two product collections, Vitória Régia and Jenipapo

Each of the product lines, available in limited edition until the end of summer, was created around a trio of Brazilian elements: a biodiverse region, a local ingredient and a Brazilian package design artist.

The first collection, Vitória Régia, is inspired by the flower of the same name, a giant Amazonian water lily that blooms at night and sleeps in the morning. It includes daytime products such as a shower gel (250 ml, 13 euros) and a cologne (100 ml, 32 euros), as well as a floral soap (100 grams, 7.50 euros) for nighttime.

The second collection, Jenipapo, is a line of sun care products for the face and body, inspired by the qualities of the fruit tree from the Cerrado region. It includes hair conditioner (200 ml, 23 euros) and body lotion (250 ml, 21 euros).

For each purchase of 15 euros or more, customers will receive a complimentary necklace from Hipanema (while supplies last).