La Redoute partners with the Geneva University of Art and Design

Redoute has become something of specialist in collaborating with young designers and forming partnerships with fashion schools. For the latest version, the one-time mail order company, now turned e-commerce retailer is heading to Geneva, Switzerland to serve on the jury of a fashion design competition for students at the Haute Ecole d''Art et de Design in Geneva.

A dress by Léa Peckre's for La Redoute - La Redoute

The competition will culminate in a runway show on October 20 to showcase the winner's work. La Redoute is sponsoring a prize for the winner, who will have the opportunity to create a capsule for the retailer. The e-tailer has been organizing such collaborations for several years now and has meanwhile partnered with a number of young designers and schools.

For spring-summer 2017, La Redoute tapped the young Manon Vandrisse, a student at the Esmod fashion school in Roubaix, who the retailer discovered at her end-of-year runway show and commissioned her to design a mini-collection.

La Redoute showcases these collaborative collections from emerging talent in its "Boutique Créateurs" section. The e-tailer has also recruited more established designers such as Inès Olympe Mercadal, Sophie Malagola, Léa Peckre and Amélie Pichard.

Translated by Susan Spies

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