Michael Kors hires Francesca Leoni as Chief Brand Officer

By

Obi Anyanwu

Published
Nov 22, 2017

Michael Kors on Tuesday named Francesca Leoni its Senior Vice President, Chief Brand Officer. She will assume her new role on February 5, 2018 and she will report to Chairman and CEO John D. Idol.

 
Leoni, who possesses over 20 years of experience in the fashion industry, previously served as Worldwide Communications Director at Valentino. In this role, she was responsible for the development and implementation of all global communications initiatives and events, including public relations and marketing.
 
Prior to Valentino, Leoni served as Worldwide Public Relations & Events Director at Bulgari from 2005 to 2010, and the Senior Director, Public Relations & Cultural Events at Hermès from 2000 to 2005.

“We are excited to have someone with Ms. Leoni’s global expertise and business acumen with luxury brands join our organization,” said Idol. “She has an outstanding track record developing strategic communications and marketing in the fashion industry which makes her an important addition to the Michael Kors management team.”
 
Recently named one of the most ‘digitally competent’ fashion brands, Michael Kors said this month that it will focus on its wearable technology in its holiday quarter to offset its planned reduction in promotional days. The company expects to have 67 fewer promotional days compared to last year's comparable period.