Moschino sweetens Coachella with Candy Crush collection

By

Cassidy Mantor

Published
Apr 18, 2017

Moschino's Jeremy Scott celebrated his 10th Coachella anniversary party with the launch of Moschino's Candy Crush collection this past weekend.

This year Scott used his signature party to officially launch Moschino's Candy Crush collection celebrating the mobile game that features bright images of candy, sweet font, and fun, colorful shapes. Known for his pop culture references and nostalgia, Candy Crush made sense to be Scott's next source of inspiration.

Scott said of the Candy Crush inspiration, "Candy Crush is so dang cute. I love the look of the game and felt it would translate perfectly as a textile print."

He also admitted to being addicted to playing the game and that he loves their fonts. The designer further explained his inspiration for this capsule collection saying, "I do a lot of things with nostalgia of course, but this is something that’s so pop culture today."

As Coachella has grown from a fashion and music event to a cultural destination, Scott proudly let everyone know that he was a Coachella pioneer. He explained that after a decade he keeps coming back and throwing his party because he loves the "music and the free spirit of the music festival."

This year the party was cosponsored by Candy Crush and Tidal. As week one of Coachella wrapped up, celebrities spotted at the big Candy Crush themed party included Katy Perry, Rita Ora, Kylie Jenner and Charli XCX.

The 4 piece capsule collection is available on Moschino.com. It features festival ready items that are a $70 phone case, $205 swim trunks, a $300 one piece swim suit, and a limited edition $650 backpack.