New Era expands in Mexico with third flagship store
Streetwear retailer New Era continues to expand in Mexico. The American headwear company opened on Thursday 12 October the doors of its third flagship store at Mundo E shopping mall in Mexico City.
According to the brand, the new flagship store offers the brand’s collection and limited edition pieces such as backpacks, hoodies, sweatshirts, t-shirts and caps.
The new location in Mundo E joins the company’s existing stores at Santa Fe shopping centre and in the historic centre of Mexico City.
In addition to the three directly-operated stores, New Era is available in further Mexican cities such as Guadalajara, Saltillo, Culiacán, Cabo San Lucas, Morelia and Ecatepec in partnership with multi-brand retailers and department stores including Dpstreet, Innovasport, Martí, Liverpool, Sears Mistertennis and TAF, among others.
New Era is known for having a vast sponsorship portfolio, having provided headwear for the NFL, NBA and the Mexican Baseball League. The cap company was founded in 1920 and is headquartered in Buffalo, New York, with further offices in North America, Asia Pacific, Europe and South America.
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