Nudie Jeans to open first Dutch branch in Amsterdam

By

Shomara Roosblad

Published
Oct 24, 2017

Nudie Jeans Co. is opening its first Dutch branch. On October 25, the Swedish denim brand will open a 125 square-metre store at Hartenstraat. The store will be located in the popular shopping destination 9 Straatjes, which also features Dr. Martens, Episode Vintage and Catwalk Junkie.

In addition to the general collection, the Amsterdam store will also offer the Nudie Jeans vintage collection. The new store will also house the brand’s Benelux showroom. At the repair shop, which will also be available at the Dutch branch, customers are able to bring in trousers to be repaired. The repair service is free of charge and an important factor in the brand’s sustainability efforts.

Joakim Levin, Co-Founder/CEO at Nudie Jeans said: “Holland was the first major export market for Nudie Jeans Co. This makes it extra special to us to open a shop here in Amsterdam. Amsterdam is Europe's denim capital, so it's great for us to present our entire collection under one roof.” 

In addition to its home country, Sweden, Nudie Jeans operates stores in London, Berlin, Barcelona, Los Angeles, New York, Sydney, Bangkok, and Osaka. The brand was founded in 2001 by Maria Erixon and Joakim Levin.