Odlo puts Esther Woollett in charge of international sales expansion

By

Olivier Guyot

Translated by
Nicola Mira

Published
Jun 21, 2017

Odlo, the outdoor brand based near Zurich, Switzerland, is keen to expand into new markets and has put Esther Woollett in charge of growing its international sales. Her mission is to expand the brand's business in the Asia-Pacific region, in Scandinavia, the Middle East and Latin America.

Woollett was formerly in charge of retail for another Swiss outdoor brand, Mammut, where she worked for five years. She is a specialist in retail sales and in developing monobrand store networks, and has worked at director level in the retail divisions of Swatch, Timberland and Apple since 2003, having previously spent ten years with Disney.

At Odlo, Woollett will report to Antoine Sathicq, the brand's Commercial Director. Odlo was founded in Norway more than seventy years ago, and is owned by the Herkules Capital investment fund. Two years ago, Odlo's CEO Christophe Bézu announced he was targeting a revenue between €300 million and €350 million by 2020.