The handsome lead actor from Pirates of the Caribbean has become a symbol of beauty and elegance. The women adore him and the men strive to emulate him. Now we can smell the aroma that he has chosen to represent his manly-hood.

Hugo Boss Fragrances addresses Orlando Bloom to launch its new offer for men. His passion, and charisma make Orlando the ideal ambassador. An intuitive and natural choice, he will embody the free spirit and optimism of the brand itself. Boss Orange, the new men's fragrance will hopefully extend the success of BOSS Orange’s female fragrance, represented by Sienna Miller since 2009.

"BOSS Orange is a brand with which I immediately identify a sense of casual attitude and spontaneity. The new campaign makes sense for me and I am proud to represent the company. It has been really fun-and hopeful more to come!" states Orlando Bloom.

"Orlando Bloom is the perfect bet for BOSS Orange. Spontaneous, true to himself, incredibly enthusiastic, charismatic and genuine - I cannot imagine anyone better to represent the essence of the brand and the irresistible upbeat nature of the new fragrance," Gerd von Podewils, Global Marketing Director HUGO BOSS Fragrances.

Besides his career as an actor, Orlando is actively involved in solidarity work with UNICEF. In October 2009 he was appointed as a Goodwill Ambassador in recognition of his commitment to humanitarian work since 2007.



Original by Gloria Vázquez Sacristán. Translated by Rosie Hart