Pull&Bear joins beauty wave as it launches first own-brand collection
Pull&Bear, the fashion brand owned by Inditex, has launched its first own-brand beauty collection. The line is titled Hey Beauty! and is now available in Pull&Bear stores and online.
The range is a comprehensive beauty offering including everything from nail polish to face masks, as well as hand creams, eyeliners, eyeshadows and lip balms. All products are manufactured in Spain or Italy.
To support the launch, Pull&Bear has unveiled a photo and film editorial produced by Mexican artist Anairam. A host of young models Hyun Ji Shin, Inga Dezhina, Linda Slava and Stella Daskalakis introduce the offering with looks by makeup artist Allie Smith.
With the move, Pull&Bear follows in the footsteps of its sister brand Bershka, which dropped its debut beauty range earlier this year. Other retailers including Asos and Boohoo have also entered the own-brand beauty arena this year.
Born in 1991, Pull&Bear has currently more than 970 physical stores worldwide. The brand, dedicated to young style-conscious teenagers, operates across 74 markets.
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