Reebok expands into Paraguay

By

Alicia Mares

Translated by
Barbara Santamaria

Published
Oct 2, 2017

Reebok has officially launched in Paraguay in partnership with Kemsa. The retail company will now be responsible for representing and distributing the American sports brand in Paraguay following an agreement with Reebok owner Adidas, according to newspaper La Nación.

Reebok products will be sold at Sport House, a national retail chain, and other multi-brand stores owned by the Kemsa Group. Under the agreement, Reebok will be featured with shop-in-shops and offer its full range of signature sneakers as well as its seasonal creations.

The launch takes the brand’s presence in the region to over 10 countries.

According to Adidas’ latest financial reports, the brand generated sales of over 57 million euros ($66 million) in the first quarter of 2017, representing a 25% increase over the same period last year.