Roberto Coin taps Arizona Muse as face of new campaign

Arizona Muse has landed a major jewelry campaign for the Italian house Roberto Coin.

The US supermodel and sustainable fashion activist has been snapped up by the Venetian designer to front his 2018/19 campaign, marking the second time the duo have teamed up professionally.

Set on a balcony overlooking the Mediterranean Sea at sunset, the campaign sees Muse dripping in jewels from the house's Princess Flower, Roman Barocco, Venetian Princess, Sauvage Privé, Classique Parisienne and Pois Moi collections. The video was shot by British fashion photographer David Sims.

"Roberto is one of the kindest most encouraging people I've ever met and I feel incredibly lucky to be the ambassador of his designs," said Muse in a statement. "His jewelry, I think, is designed from his deep appreciation and respect for women. Roberto Coin and the new campaign exemplifies an effortless beauty."

Muse first began working with the luxury jewelry brand back in 2015 -- but the star has seen her career skyrocket since then. Over the past few years, she has fronted campaigns for Louis Vuitton, Estee Lauder, Miu Miu, Chloe, Prada and Yves Saint Laurent, among others, in addition to gracing the covers of American, French, Italian, British and Chinese Vogue, to name just a few. She has also been flexing her fashion design muscles of late, having recently teamed up with a group of designers during London Fashion Week to showcase sustainable garments, and worked with Italian blazer label Blazé Milano on a range of four sustainable pieces.
 

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