Saint Laurent opens New York flagship in SoHo

By

Florent Gilles

Published
Jun 7, 2013

Following arrivals in Shanghai, Berlin and Paris, the new Saint Laurent concept has landed state side. The new flagship is located at 80 Greene Street and opened its doors to the public just this week. Previously, the retail space was home to a Helmut Lang flagship store.

The building’s architecture - dating from the 19th century - remains a feature of the store, but has been complemented with a colour scheme and materials chosen by designer Hedi Slimane. Flat screens adorn the walls playing the label’s latest campaign featuring Cara Delevingne and young musician Zachary Cole Smith. The store’s furniture comes from designers including Jean Prouvé and Marcel Breuer.

Until this recent store opening, the Kering-owned label has just one store in New York, situated uptown on 57th Street.