Selena Gomez partners with Puma

By

Emily Jensen

Published
Sep 18, 2017

On Monday the singer, who recently underwent a kidney transplant, shared the first images of her new campaign for Puma. Gomez will also collaborate on new products for the sportswear brand.

 
The first images of Selena Gomez for Puma were released on Monday to promote the brand’s Phenom sneaker launch. Shot by photographer Guy Aroch, the campaign shows Gomez wearing a Puma-branded sports bra.
 
The collaboration is Gomez’s latest foray into the fashion world. She starred in Coach’s Fall 2017 campaign and in August released her first collection of handbags for the brand. Gomez joined the American luxury label as part of a $10 million deal to help boost its appeal to younger shoppers. The singer has also starred in campaigns for labels such as Louis Vuitton and, in direct competition to Puma, Adidas.  

Puma also recently collaborated with Gomez’s boyfriend and fellow musician, The Weeknd. His first sneaker for the German sportswear brand was released in August and will be followed by future apparel launches.
 
Puma’s other celebrity ambassadors include Cara Delevingne and Rihanna, who recently showed the Spring 2018 collection for her Fenty x Puma line during New York Fashion Week.
 
Puma was founded in 1948 and is headquartered in Herzogenaurach, Germany. It is owned by French luxury group Kering.