Sweaty Betty opens relocated Carnaby Street store

By

Barbara Santamaria

Published
Sep 8, 2017

Sweaty Betty has launched its relocated Carnaby Street flagship at 1 Carnaby Street.

The now store offers three floors of fashion, fitness and food, and replaces the brand’s previous European flagship on Beak Street.

In addition to selling Sweaty Betty’s full range of clothing, accessories and fitness equipment, the new flagship houses a studio space for wellness and workout events. There will be a number of different classes every day, from Pilates and yoga to high intensity boxing, all hosted by London’s hottest studios.

Customers can also eat a healthy snack at an in-store Farm Girl café, or treat themselves to something extra at Duck & Dry’s blow dry and braid bar on the first floor.

Speaking about the flagship and its concept, Sweaty Betty founder and creative director Tamara Hill-Norton said in a blog post: “When we were talking about the concept for No.1 Carnaby by Sweaty Betty, the idea was to create a space that is a destination as much as a shop. The store is right in the centre of London, so I wanted it to be a place where you could hang out with your friends, go for a class, get a cocktail and your hair done all under one roof.”

Sweaty Betty has more than 20 stores in London, as well as locations in Leeds, Cambridge, Bristol, St Albans, Oxford, York and Bluewater, to name a few.

The brand has been also expanding in the US and has now 13 standalone locations in leading cities including New York and California.