ToyWatch, the exclusive brand of fashion watches, and Missoni, have announced a co-branding collaboration giving rise to a new exclusive collection called 'ToyWatch dressed by Missoni': ToyWatch watches dressed by Missoni fabrics.

ToyWatch dressed by Missoni

The new line will be sold across the world from December 2010 at top retailers as well as ToyWatch and Missoni stores.

ToyWatch watches dressed by Missoni are produced in a limited edition: six models, with three colours each, proposed with the foulard strap or with the more classic fabric strap with leather buckles. Only 250 pieces per model will be sold.

“This Toywatch is wound and knotted around the wrist like a band, symbolically combining with knit fabrics and textiles, distinctive prints and patterns.” – explained Angela Missoni. “I designed it drawing inspiration from the scarf, a key accessory of Missoni fashion.”

“We are really pleased to announce this co-branding initiative between Missoni and ToyWatch; it’s fashion meeting fashion,” said Mara Poletti, Vice President of ToyWatch. “Restyling existing materials and fabrics to create something new and original, something absolutely exclusive, is part of ToyWatch’s DNA; being able to do this with Missoni, a maison representing Italian excellence in fashion and creativeness, is a real honor for us."

ToyWatch was founded in 2006 and is now present in five continents with over 2,000 boutiques, including jewellery stores, fashion and department stores. The ToyWatch flagship stores are located on the most prestigious streets in London, Paris, Milan, Rome, Venice, Hong Kong and Kuala Lumpur.


Marina Felippe