Who What Wear enters mobile arena with new 'Shop' app

By

Obi Anyanwu

Published
Jun 8, 2017

Who What Wear launched on Wednesday Shop/Who What Wear, a new shopping app that offers consumers access to retailers and curated products.
 

Shop/Who What Wear features a universal shopping cart, auto-added discount codes, and expedited shipping, as well as a product assortment that mixes high and low price points.
 
In addition, the app’s editorial direction has attracted brands such as Gucci, Target and Reformation, all of which have never participated in a third-party shopping app, as well as 30 retailers including Barneys, Neiman Marcus, Urban Outfitters and Moda Operandi.

"Who What Wear has an audience of more than 14 million who come to us for trend roundups, celebrity style inspiration, and market guides," says Katherine Power, co-founder and CEO of CMG (the parent company of Who What Wear). "SHOP/WHO WHAT WEAR is the perfect complement to our editorial content because it completes the natural progression from seeking fashion inspiration to making a purchase in an easy and curated way."
 
The 100% shoppable online destination is launching its new app a few months after holding its own first see-now-buy-now fashion show during NYFW in February, during which online viewers could shop in real time.
 
The Clique Media Group owned website also launched in 2016 a clothing and accessories line exclusively at Target.
 
The Shop/Who What Wear app is available to download now on iOS.