In March, the clothing brand launched an interactive, surf-themed game. Now Hollister has launched a second retro, 16-bit style game this time with a skateboarding theme to promote its jeans collection.
The London concept boutique launched a capsule by Central Saint Martins designer Martina Spetlova, who is working towards zero waste in her production and relies on refugee female artisans to make her textiles.
Arcadia and retail technology company Rent Ant have developed a customer-facing online ordering application that has been rolled out in more than 1400 stores to bring all the benefits of digital to the physical space.
For the first time, Nike will use the Flyknit technology frequently utilized in its shoes to make a new kind of sports bra. The brand is already considering transferring the technology to other apparel items.