LVMH is close to acquiring a new perfume brand, Jean Patou, for its portfolio and has done it very much on the quiet. The French conglomerate took management control last year without any fanfare from Designer Parfums.
The partnership will see the prestige beauty business work together with Jennifer Lopez to develop a new strategy to boost her fragrance business globally. The actress' fragrance franchise was previously handled by Coty.
Interparfums has expanded its portfolio with the addition of the Agent Provocateur fragrance license, for the creation, production and distribution of the British lingerie brand’s fragrance, effective August 1.