Uniqlo has launched a new campaign to celebrate its upcoming arrival in Amsterdam. Dubbed ‘To A New Everyday', it features seven Amsterdam-based individuals and their shared values with the Japanese retailer.
Fast Retailing is rolling out its Uniqlo chain further in key established markets as well as developing countries, and has just opened in retail giant H&M’s home market of Sweden, while also planning a Vietnam debut.
Fast Retailing has taken a minority interest in Lemaire, the brand established by Christophe Lemaire and Sarah-Linh Tran, and is deepening the Uniqlo link with the man who is artistic director at its Paris R&D Centre.
Uniqlo said customer demand has led it to begin taking earlier-than-expected advance orders for the game wear that Roger Federer wore at Wimbledon as its new deal with the tennis champ starts to pay off.
Fast Retailing announced an important expansion of an existing deal on Friday, a deal that has the potential to make it a big name in “on-demand mass manufacturing” as well as boosting its use of hi-tech textiles.