​Muji to launch first store in Saudi Arabia

By

Monica Karski

Published
May 10, 2016

Japanese minimalist retailer Muji is entering the Saudi Arabian market in partnership with Alshaya International Trading Co..

A first store is planned to open on May 14 at the leading shopping destination Hayat Mall in the capital city of Riyadh. The centre is home to more than 400 brands and benefits from a convenient location along the main road running north-south through the region.

Muji’s partner, Alshaya International, is a leading growth company in the Middle East and it has licensing agreements with more than 70 of the world's most famous corporate brands including H&M, Debenhams and American Eagle Outfitters.

In addition to Saudi Arabia, Muji has presented its concept of a “Simple, Pleasant life” in the Middle East in Kuwait and the United Arab Emirates. The brand launched in Japan in 1980 and has since then has expanded into a global business with up to 700 stores.