66 Champs-Elysées heading to Dubai

Having announced the opening of new international franchises, the 66 Champs-Elysées it has confirmed its first location. And not an insignificant one. Set to open in Dubai in September 2016, it will be the Parisian concept-store's largest location. Following Beirut and Riyadh, the founder of 66, Gilles Bellaloum, is establishing an even firmer ground in the Middle East.

This 66 Champs-Elysées "megastore" will thus open in September in the future "City Walk 2" shopping centre. Taking advantage of 1,200 m² of floor space, with his local partner the founder has conceived a new format with both a womenswear and a menswear space, as well as a café, like in Paris, and also something new: a drugstore, with a gifts and new technologies offering.

The site, as with each new store opening, will feature its own architecture, as well as an offer adapted to the clientele. The 66 Champs-Elysées is planning on opening several other franchises in 2016, in the Middle East, but also in Asia, where discussions are underway.

66 Champs-Elysées heading to Dubai

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