Amazon to open new retail store in NYC in latest brick-and-mortar push

Amazon.com Inc on Wednesday said it is opening a store in New York City that will sell products ranging from card games to skillets that are highly rated on its website, in the company's latest push into brick-and-mortar retail.

The shop, known as Amazon 4-Star, marks a new store format for the world's largest online retailer, which owns grocery chain Whole Foods Market and has rolled out bookstores and several grocery convenience stores across the United States.

A company spokesman declined to comment on whether Amazon will open other 4-Star shops in addition to the first location in Manhattan, which opens on Thursday.