Ariana Grande launches first-ever clean fragrance

By

Jennifer Braun

Published
Aug 2, 2021

Multi-platinum artist Ariana Grande has launched her first-ever clean fragrance called 'God Is A Woman'.

The fragrance, created in partnership with Luxe Brands and launching exclusively with Ulta Beauty, both online and in store in the United States, is composed of 91 percent naturally derived clean ingredients, a first for the Ariana Grande Fragrance franchise, and is 100 percent vegan and cruelty free.

As part of the clean beauty debut, for the next two weeks, a contribution from every qualifying purchase of the fragrance will be donated to ocean clean up initiatives globally. Next, it will aim to make its packaging more sustainable. 

"God Is A Woman is a true representation of Ariana's powerful message to her fans. The alluring fragrance and brand marks an evolution of the franchise into Clean Beauty," said Noreen Dodge, chief marketing officer of Luxe Brands. 

"The brand has always been cruelty free and uses the highest quality ingredients however, we are looking to transition our packaging across the entire line to more sustainable materials. Industry leaders across many categories are thoughtfully and intentionally taking these steps and you will continue to see exciting changes over time across the franchise."

Crafted by Robertet's Jerome Epinette, the perfumer and artisan behind Byredo and Atelier Cologne, God Is A Woman is described as a breath of fresh air for the senses, and is packaged in a translucent lavender glass bottle

"God Is A Woman presents an unprecedented duality in fragrance - an incredibly simple perfume structure built around some of the most coveted and exquisite natural materials available to me as a perfumer – specifically ambrette and orris. The way we crafted the scent represents what I feel is the future of perfumes;  simplicity and luxury anchored to nature," said Epinette.

Grande launched her first fragrance in 2015 and has since seen retail sales upwards of $750 million. The franchise was previously nominated for Fragrance of the Year, Media Campaign of the Year and Consumer Choice with the launch of Thank U Next in 2019, and won the 2020 Fragrance of the Year for 'Cloud' and 2021 Fragrance of the Year with R.E.M.

The brand will roll out globally with additional retailers this fall including at Shoppers Drug Mart, in Canada, at Douglas, in Europe, as well as with select retailers in the UK and Australia.