Basque start-up Naiz.fit merges with Israeli AI specialist MySize

Naiz.fit, a start-up created in 2017 in San Sebastián, Spain, by Basque investment group Whitehole, has merged with Israeli company MySize in order to become a “benchmark” in the application of smart measurement technologies to the fashion industry.

Whitehole is set to become the second-largest shareholder in MySize, a Nasdaq-listed company that provides AI-based measurement solutions for the textile, e-commerce, packaging and DIY sectors.

Both Naiz.fit and MySize specialise in artificial intelligence tools for the retail market “that enable users to find out their exact [clothes] size and minimise apparel returns, promoting more sustainable business models,” said Naiz.fit in a press release.

The two companies are “complementary in terms of products, services and geographical scope,” and operate in the U.S., Brazil, France, Italy, Germany and Spain, among other countries.