Calvin Klein drops unisex eco-sustainable perfume CK Everyone

Calvin Klein has opened a new chapter in the story of its CK One fragrance by launching CK Everyone, an environmentally friendly perfume with a universal appeal. The new fragrance will initially be available at select stores in February, and globally from March.

As fashion is striving to be more sustainable, fragrance brands are also currently seeking more eco-responsible and environmentally-friendly formulations for their new perfumes. With CK Everyone, Calvin Klein is now presenting a new, vegan eau de toilette, 79% made with ingredients of natural origin, a feat achieved by master perfumer Alberto Morillas, who also created the original CK One fragrance.

“Inspired by a young, authentic spirit, free of constraints, rules and gender definitions, CK Everyone gives rise to infinite possibilities,” the company said.

The fragrance opens with notes of organic orange essential oil, followed by blue tea accents enhanced by hints of cedar. Both the bottle and the packaging are environmentally-friendly, made in part with recycled materials.

The ad campaign was shot by fashion photographer Glen Luchford and features a diverse, eclectic cast consisting of models Cara Taylor and Parker van Noord, artists Eliot Sumner, MLMA and Priddy The Opp, and skateboarder Evan Mock.

The CK Everyone eau de toilette is available in three sizes (50 ml, 100 ml and 200 ml) with prices starting at €45.