Cath Kidston launches collection with ambassador Fearne Cotton

By

Sandra Halliday

Published
Aug 28, 2018

This autumn will see the launch of a collaboration collection between print and textiles specialist Cath Kidston and TV and Radio presenter Fearne Cotton. The product will be available in the brand’s stores and via its online store.

It will be a limited edition range, debuting on October 26, and “designed in creative collaboration” between the company and the celebrity to combine Cath Kidston’s “famous print heritage with Fearne’s passion for positivity and keen eye for design.”
 
And it's particularly significant for the company because this collection will be the first that Cath Kidston has ever worked on with an ambassador.

The hero print from the range, called Fearne Loves, features a famous Cath Kidston archive design, Hampstead Ditsy, “alongside motifs that Fearne holds dear”. These include tributes to her children, with sketched honeybees and tyrannosaurus rex dinosaurs taking centre stage. The collection will be made up of fashion, accessories and homewares.
 
Xenia Xenophontos, Head of Communications at the company, said: “Fearne has been a long-standing brand ambassador and fan of Cath Kidston. [She] is a British style icon who perfectly encapsulates our brand values and motto, to ‘brighten up your day’. This collection felt like the natural way for our special partnership to evolve.”