Dior opens new men's boutique in SoHo

By

Gabriella Lacombe

Published
Feb 6, 2020

Dior has opened its newest men's boutique in New York City's SoHo neighborhood. 

Located adjacent to the Dior women's SoHo boutique, the new men's shop offers a variety of Dior Men leather goods and accessories displayed in glass cases, while the brand's ready-to-wear collection can be found suspended from the store's ceiling on champagne finished rails. 

The store's interior design features a clean, contemporary décor, complete with light oak wood floors and off-white textured walls decorated with white onyx panels. 

The LVMH-owned brand has unveiled several new brick-and-mortar locations within the past year, including a Dior Men location in Hawaii; three new Tokyo stores opened between October 2019 and January 2020; two stand-alone stores in Mexico City; and a new three-floor boutique on the Champs-Élysées, among others. 

In late January, LVMH posted another year of record sales with a global turnover of €53.7 billion ($59 billion) in 2020, a 15% increase on the previous year. In addition to Dior, some of LVMH's other brands include Louis Vuitton, Givenchy, Bulgari, Veuve Clicquot, Sephora, and, as of this month, Tiffany & Co.