Etro to take part in first Metaverse Fashion Week

By

Sandra Halliday

Published
Mar 21, 2022

At the end of this week, Italian luxury label Etro will participate in first Metaverse Fashion Week on the Decentraland platform with options to buy both the brand’s virtual and physical products.

The event is scheduled from March 24 to 27 and Etro’s show will happen on March 25.

The collection being unveiled “celebrates” the new Liquid Paisley pattern, which is a contemporary take on one of its best-known codes, “in a vibrant palette of fresh and joyful shades, with a gender fluid approach driven by Etro’s open and inclusive vision”.

It will all happen within Decentraland’s digital Luxury Fashion District. As part of this, Etro will open its first virtual pop-up store where shoppers will be able to buy its ready-to-wear and accessories by landing directly on its webstore, or customise their avatars with collection items.

Womenswear Creative Director Veronica Etro said she decided to release the Liquid Paisley Capsule "through a completely new and inclusive runway dimension, right in the metaverse, where everything is possible. This is a powerful message: a collection without gender boundaries in a fashion show that will be accessible to everyone.”