EvolutionSK fashion and lifestyle marketplace to launch

By

Nigel TAYLOR

Published
Jun 16, 2021

It’s called EvolutionSK, and the all-new UK-based multi-brand digital fashion and lifestyle marketplace is launching this summer.

Designed to “disrupt the status quo”, the platform will be “dedicated to showcasing independent brands and offering customers a curated edit of fashion, accessories, jewellery, activewear, trainers and bespoke luxury one-off pieces”.

Founder and CEO Serra Kirdar said the site aims to “make fashion evolve and showcase brands in a new and different light. Activewear is no longer constrained to gyms. High fashion is no longer portrayed as occasion. Fashion can still be exciting, but it has to evolve and be relevant to women’s multi-faceted lives”. 

It also aims to “shine a light on talented artists, creators and designers from all over the world”. EvolutionSK then “curates and edits the most favoured finds, mixing and blending to create a styled yet comfortable, functioning, fashion for the modern woman”. 

The site’s launch roster includes brands such as Bee Goddess, Diane Kordas, Ethan K, M industry, Liquido Active, and House of Roxy. Launch products range from £38 to £10,000.

Meanwhile, "consciousness and sustainability will also be at the forefront of EvolutionSK’s brand DNA", with the website featuring a ‘Be Conscious’ scheme to focus on such brands. All packaging for the brand will also be 100% sustainable. 

EvolutionSK will also feature a ‘Pre-Loved' scheme where customers can resell their pre-owned bags.

Kirdar added: “Our passion is to give new relevance and context to brands in what is a very different landscape of fashion. We celebrate established artists and designers as well as smaller businesses that have yet to reach a larger audience who too are hungry and receptive for something distinct”.