×
57
Fashion Jobs
PUMA
Teamsport Sales Representative
Permanent · Budapest
H&M
Eladó (Teljes Munkaidő) - Budapest Etele Pláza
Permanent · BUDAPEST
SPORTSDIRECT EU
Osztályvezető - Sports Direct, Budapest Aréna Plaza
Permanent · BUDAPEST
LEVI'S
Key Holder
Permanent · Polgár
LEVI'S
Sales Stylist // Arena Bud // Teljes Munkaidő
Permanent · Budapest
L'OREAL GROUP
Management Trainee
Internship · Budapest
LEVI'S
Sales Stylist / Eladó 30 Óra
Permanent · Budapest
H&M
Eladó (Teljes Munkaidő) - Budapest Campona
Permanent · BUDAPEST
H&M
Visual Merchandiser - Budapest - Duna Pláza
Permanent · BUDAPEST
H&M
Eladó (Teljes Munkaidő) - Budapest Mammut
Permanent · BUDAPEST
H&M
Eladó (Részmunkaidő Heti 20 Vagy 30 Óra) - Budapest Campona
Permanent · BUDAPEST
H&M
Eladó (Teljes Munkaidő) - Dunakeszi - Auchan
Permanent · DUNAKESZI
H&M
Eladó (Részmunkaidő Heti 20 Vagy 30 Óra) - Budapest Etele Pláza
Permanent · BUDAPEST
H&M
Eladó (Teljes Munkaidő) - Budapest Allee
Permanent · BUDAPEST
H&M
Eladó (Teljes Munkaidő) - Debrecen - Stop Shop
Permanent · DEBRECEN
H&M
Raktáros Eladó (Teljes Munkaidő) - Budapest - Pólus Center
Permanent · BUDAPEST
H&M
Eladó (Teljes Munkaidő) - Budapest - Pólus Center
Permanent · BUDAPEST
H&M
Eladó (Teljes Munkaidő) - Budapest Váci Utca 1
Permanent · BUDAPEST
H&M
Eladó (Részmunkaidő - Heti 20 Vagy 30 Óra) - Budapest Váci Utca 1
Permanent · BUDAPEST
H&M
Eladó (Részmunkaidő Heti 20 Vagy 30 Óra) - Budapest Allee
Permanent · BUDAPEST
H&M
Eladó (Részmunkaidő Heti 20 Vagy 30 Óra) - Érd Stop Shop
Permanent · ÉRD
H&M
Eladó (Részmunkaidő Heti 20 Vagy 30 Óra) - Budapest - Pólus Center
Permanent · BUDAPEST
Published
Sep 27, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Hackett London gets new sans serif logo, debuts latest Jenson Button campaign

Published
Sep 27, 2022

AWWG’s Hackett London luxury brand has unveiled its new AW22 campaign starring brand ambassador Jenson Button. The launch coincides with the label debuting a new graphic identity with a new logo “inspired by the contemporary simplicity of elegant men”. 


Hackett London


It said the reimagined logo “captures the essence of a brand that is looking towards the future for inspiration, without losing sight of its heritage or history”. 

It was inspired by founder Jeremy Hackett’s lifelong motto “Keep it simple”, and “reclaims the twist of its British identity”. The typography of its name has been transformed to a contemporary sans serif font, and the brand has simplified its main bowler and umbrellas icon, “to adjust its graphic image to the latest trends”. 

As mentioned, the company has also released its latest campaign starring the British racing driver and Formula 1 World Champion, Jenson Button. 

He’s seen in AW22 pieces that are described as the brand’s “usual selection of quality garments with a twist. Featuring pieces that are simultaneously unpredictable and unique, this collection shows a different side to the brand that does not lose sight of its British heritage and DNA”. 

The campaign was conceptualised by creative agency Comunica+A, and shot by British fashion and portrait photographer Charlie Gray. 

Button is seen “enjoying autumn nature and the countryside lifestyle” in the collection that also harks “back to its London roots in its colour palette and sartorial expertise”.

The pieces include permeable Velospeed jackets, versatile blazers and turtleneck pullovers in a beige, orange and dark blue palette.

Copyright © 2022 FashionNetwork.com All rights reserved.