Hilfiger Kids is first new signing for Icon Outlet at the O2 since reopening

By

Barbara Santamaria

Published
Aug 28, 2020

Tommy Hilfiger has opened a dedicated store for its childrenswear collection at the Icon Outlet at the O2, becoming the first brand to join the premium outlet centre in London since it reopened for trading on 15 June.

The new store has opened on the upper level, just a short distance from the Tommy Hilfiger for men and women. Spanning 1,302 sq ft, Tommy Hilfiger Kids stocks the fashion lines for girls, boys and babies in a space that pays homage to the brand’s trademarked colours of red, white and blue.

The O2’s Icon Outlet is London’s newest urban outlet centre. Developed by AEG and Crosstree Real Estate Partners, the retail destination is home to over 60 premium brands including Levi’s, Calvin Klein, Ted Baker, GAP, Nike and Adidas.

Stores have reopened at the Icon in a phased approach, and many leisure activities have now also resumed trading. Up at The O2, the 90 minute roofwalk, which is suitable for ages 8+ has reopened with reduced capacity, as well as the Oxygen Freejumping trampoline park, Hollywood Bowl, Cineworld and KickTown.