International Jewelry fair in Las Vegas changes location to Mandalay Bay Hotel & Convention Center for the show’s 20th anniversary edition.

Nicky Hilton presents her Jewelry Collection at JCK 2010

For this special year, 2011 promises to bring yet more to the table than ever. In response to feedback from June‘s show 2010, four new product destinations have been created: Bridal, Fashion Jewelry, Pearls and Silver. This is to distinguish every exhibitor and making buying easier for the 20,000 retailers who attend.

The most recent show recorded 20% increase in retailer buying attendance and 23% more international participation with the largest concentration from India, Russia, Canada, UK, Mexico and South America.

Mandalay Bay

For this 20th anniversary the LUXURY zone is opening for 4 more days (3 days extend to 7), Swiss Watch boasts participating brands; Bulgari, Harry Winston, Hermes and Versace. The new space for the sold-out fair offers customers an enhanced experience with the Four Seasons plus a number of high-end hotels, restaurants and amenities all situated on the center’s doorstep,not forgetting the many pools.



By Rosie Hart