Kendall Jenner leads Mango into new era

By

Triana Alonso

Published
Jan 31, 2016

As the face of Mango’s new campaign, Kendall Jenner was spotted this week at the launch of Mango's latest “Tribal Spirit” campaign. The American model is the first to front the brand’s new campaign strategy, which will see the release of four advertising images for the spring/summer season.
 

According to Spanish magazine La Vanguardia, the Kardashian model was paid between $1.08 and $2.16 million for the ad campaign – a sum that matches the $125,000- 300,000 she allegedly receives per shared photo on Instagram, according to a recent article by the magazine Dazed & Confused.

Mango announced earlier this year the launch of a new marketing strategy, designed to boost the company’s international expansion and revamp its brand image across all markets, and especially in the US. The Spanish retailer also said it would not continue to take part in Barcelona’s 080 Fashion Week, according to its new strategy.