Lifewtr and the CFDA champion new designers at New York Fashion Week

Art-focused bottled water brand Lifewtr is promoting three up-and-coming fashion designers with the help of the Council of Fashion Designers of America (CFDA) this fall.

The duo will host the opening presentation of New York Fashion Week this September, while honoring three designers selected from the CFDA's Fashion Future Graduate Showcase 2017. The move marks the second time that Lifewtr and the CFDA have partnered up on the initiative, which will see each designer's work displayed on Lifewtr's new bottle series nationwide from August 26.

The trio of budding creatives have been given the chance to showcase their collections at Fashion Week as part of its official schedule, as well as contributing artwork to Lifewtr's new ‘Diversity in Design' series of water bottles. So who are the up-and-coming talents?

Ji Won Choi
Seoul-born designer Ji Won Choi uses fashion to explore human cultures and to promote positive change. She has already designed a capsule collection for Yoox, and has partnered with the department store Bergdorf Goodman.

Daniel Cloke
Menswear designer Daniel Cloke's work blends the worlds of art and engineering, focusing on new, advanced knitwear techniques. Cloke has worked at Alexander Wang, Ralph Lauren and Perry Ellis.

Jamall Osterholm
Jamall Osterholm is also a menswear designer, but his focus lies in futurism and his work deals with subjects including race, identity and gender. His collections have been shown at New York Fashion Week and New England Style Week.

The designers will showcase their collections at Pier 59 on September 6.