Menswear retailer No Label opens second store in Rotterdam

By

Shomara Roosblad

Published
May 3, 2018

Dutch menswear retailer No Label has landed in the city of Rotterdam. Following various pop-up locations across the country, the shop marks the second flagship store for the brand.

The 133 m2 shop is located at Westewagenstraat 21 in a building that formerly housed womenswear retailer IVY. The store is strategically located in the heart of Rotterdam, as Westewagenstraat connects to the city’s main shopping street, Meent. Neighboring retailers in the area include Nikkie, G-Star, Shoeclub, Van Os, GUESS, Replay, Scotch & Soda, Dante6, We Are Labels, Suitsupply and Samsøe & Samsøe.

No Label is known for its 'no-nonsense style, regardless of age'. Both the collections, which include suits, knitwear, polo-shirts and footwear, as well as the brand’s store interior, exude a minimalist style. No Label believes that the minimalism fits Dutch men well, especially Rotterdam men. The latter have the historical reputation in the country as hard-working no-nonsense people, a characteristic that originates from the city’s port-workers mentality.

No Label was co-founded by former Suitsupply employees Patrick van Riemsdijk and Michael van den Broek in 2014. In addition to the newly opened Rotterdam branch, the brand operates a shop in Amsterdam and an online store. The retailer aims to open a total of fifty stores in the coming five years.