Noah releases Bob Marley-inspired collection with record label Tuff Gong

By

Gabriella Lacombe

Published
Sep 13, 2018

American menswear brand Noah has debuted a capsule collection in partnership with Jamaican record label Tuff Gong, originally founded by singer-songwriter Bob Marley in 1965. 

In homage to the record label's founder, the collection is inspired by Bob Marley’s personal style, the aesthetics of the Jamaican music scene, and the fashion of Marley's musical contemporaries. 

Noah combed through the Tuff Gong archives to find a variety of the label's logos to use in the 11-piece collection, which retails from $32 to $158. The line of long and short-sleeve t-shirts, hoodies and beanies is now available at Noah's New York City store in SoHo, on the brand's website, and in retailers like Noah Clubhouse Tokyo and London's Dover Street Market. 

"Our approach to this collection was to pay homage to the style of Bob himself, as well as his contemporaries," the brand wrote in a post introducing the collection, with each piece meant to evoke the singer's "charismatic and genuine" spirit. 

Noah was founded by Brendon Babenzien in 2014 and creates menswear heavily inspired by skate, surf, and music culture. Previous to launching his own brand, Babenzien was design director at streetwear brand Supreme for over a decade.