Nordic Outdoor opens Covent Garden store

By

Nigel TAYLOR

Published
Aug 22, 2022

Outdoor retail specialist Nordic Outdoor is opening a flagship store in the heart of London’s Covent Garden. Based on Southampton Street, the 1,400 sq ft single-level store showcases the best in Scandinavian outdoor apparel and equipment “from some of the most exciting brands in the sector”.

The opening will also introduce a number of new brands and products as part of its AW22 launch.

Founder Caspar Odqvist said Nordic Outdoor’s aim is to use this store “to shake up an outdoor market, which can look all too similar from store to store with only the name above the doors changing. With new brands, a Scandinavian mindset and 20 years of experience behind us, we can’t wait to land in the capital.”

The store also gives the brand an opportunity to introduce its new retail concept which “marks the next stage in a 20-year journey. In this time, the outdoor market has changed dramatically and more customers than ever are looking to get involved in experiences. Valuing style just as much as functionality,” Odqvist added.

Last year, Nordic Outdoor made its biggest opening in St James Quarter, Edinburgh, and Covent Garden will now act as an extension of the St James Quarter concept, “allowing the brand to showcase some of the most exciting brands in modern Scandinavian outdoor alongside those with a long and storied history.”

Odqvist added: “As we develop our new concept store in Central London we are looking forward to hosting events, talks, screenings and party’s to create a new hub for outdoor lovers in London.”