Held alongside Olympia's Pure London, Pure Spirit, the new young fashion event and Stitch, the dedicated menswear and accessories event, will join forces and co-locate at London’s Earls Court for February 13-15 2011. Samantha Bleasby, event director of Pure Spirit, commented, “Stitch just further strengthens this offer for buyers who will now have over 1200 brands to source from.”

PureLondon.com

We can look forward to; catwalk shows, trend presentations, business seminars, DJ’s and parties. Pure Spirit will be edited into two sections – the women’s fashion area, ‘She’ and ‘Label’, offering unisex lifestyle brands with an urban attitude. Stitch, now in its third edition will continue to host new and established menswear and accessory labels.

It was announced in August that Pure Spirit would take place at Earls Courts from 13–15 February 2011, the same dates as Pure London, at Kensington Olympia.



By Rosie Hart